The firms operating in international market face different conditions and competitions. Multinationals are characterized by an interdependence of resources and responsibilities across all business units regardless of national boundaries. These companies have to cope with large flows of components, products, resources, people and information among their subsidiaries, while simultaneously recognizing the specialized resources and capabilities of each. This demands a complex process of coordination and cooperation involving strong cross-unit integrating devices, a strong corporate identity and well developed worldwide management perspective. People play a key role in any type of business activity but their role has become very critical in the new economy and service sector.
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